Social media has served as a mirror by showing the real truth behind marketing. Don’t forget that it’s the only platform where you can get the users feedback by sitting at home. Here you can check out the ideas which you thing will work but in real practice it fails to gain users trusts. When … Continue reading New Face of Marketing
If you are facing problems with your Telecom provider, Bank or a Retail store, mostly the issues get solved. But in case if they are not, you feel cheated and mistreated. This is bad for you and is bad for the company or brand who make you feel that. Now, you no longer have to … Continue reading Top 5 Indian Consumer Complaint Sites
India appears to have embraced the internet with a degree of ambivalence. There has been a tremendous enthusiasm shown in online social networking and it is estimated that around 60% of the total online population regularly access Internet via the country’s 10000 plus cybercafés. The growing popularity of these social networking sites in India fuels … Continue reading 74% online users fear of being hacked, 23% have been victims
People make companies great, and you can never afford to lose the best performers. But these best performers are the ones most prone to exit. Reason – they know they are the best and they find a place to move faster than the average folks. Here are 5 tips to follow to retain the best … Continue reading How to Retain the Best Performer in Your Company
This is a follow-up post to my earlier post on Fiscal Deficit hitting several countries in the West. Today I got to read about the rise in US stocks after US Federal Reserve chairman Ben Bernanke set a timeline for not rising the interest rates.
Recession is at the foot-steps, and there is no denying that the logic has to come back and win over intentions. There has been talks about a lot of booms and bursts but for last 70 years US had always maintained AAA ratings from the rating agencies.
India Web Industry is known for mediocre status. Companies like Rediff, In.com, MakeMyTrip and Naukri exists in the nation but their reaches were always limited. They never crossed a billion dollar in the valuation and never made any impact outside the Indian market. There is lots of news about Chinese and Japanese companies taking on … Continue reading India Web Industry Breaks the One Billion Mark; World Will Hear it More Often
It is no brainer if I tell you that future is uncertain and we can’t predict what is going to happen next but can’t we equip ourselves for the future? And this question is more appropriate for you if are you an Entrepreneur and about to launch a product. Life would have been great if we could … Continue reading Are you ready to launch your product?
“Unsatisfactory” is the word that best describes the contemporary debate over globalization. There seems to be a consensus that globalization – whether economic, political, cultural, or environmental – is defined by increasing levels of interdependence over vast distances. And language barriers of different countries widen this gap even further. Many companies made attempts to bridge … Continue reading When Translations go wrong
An interesting view is to take is to look at how different companies use social media. Many still treat it as a channel—it’s managing the Facebook pages, LinkedIn accounts and twitter timelines. Some will think about a media buy on some properties outside of their “owned” environment. Take a second and put it on the … Continue reading Social Media: Brand Strategy or Marketing Channel?