Just a few days back, Apple launched its new Lion OS and was planning to launch its Macbook Air and Mac mini. In lieu of these, the Apple online store has discontinued from today its White Mac book. The new Macbook air which has appealed to people with its slim and sleek structure and a screen measuring 13 inches, and originally priced at $999, is being offered to customers using the online store to purchase this at a reduced price of $849.
Apple released updated MacBook Air models with Intel Core i5 and Core i7 dual-core processors, as well as Thunderbolt support. The Macbook Air starts at $999, on par with the white MacBook. The reason for discontinuation of the white Macbook is still unknown, though rumours were doing the round that there would be some updating in it. It could probably be to promote and bring the Macbook air to the limelight.
Along with this, Apple also plans to launch its iphone 5 sometime during September. Apple witnessed a record quarter, with fluctuating sales for the iPhone 4, iPad and iMacs . The new models have been grabbing eyeballs with higher storage capacity, faster processors and backlit keyboard.
The base 11.6-inch model sports an improved 1.6GHz processor, 2GB of RAM and a 64GB solid-state disk drive. The configuration can be escalated online to include a 1.8GHz processor, 4GB of RAM and a 256GB SSD. On the other hand, the base 13.3-inch model boasts of a 1.7GHz processor, 4GB of RAM and a 128GB SSD. This again can be improved online to include 1.8GHz processor, 4GB of RAM and a 256GB SSD.
The company’s revenue for the quarter was $28.57bn as of reports announced yesterday, with a peaked profit of $7.31bn, in simple words, an increased turnover of 124%. The unimaginable sales of Apple’s iPhone and iPad contributed to this colourful figure.
It has been reported that around 20.34 million iPhones were sold in the quarter, double the amount same quarter the previous year, thus beating Nokia and Samsung at and reigning the smart phone market. A remarkable number of 9.25 million iPads were sold making the company comfortably say that it was selling every iPad that it was making.
Peter Oppenheimer, Apple’s chief financial officer stated that the company expected to see a revenue slump in September of 12 per cent. According to him, the reason would be attributed to the future launch of iCloud, iOS 5 and probably the iPhone 5.
Though nothing much is confirmed yet, those setting their minds on picking an Apple product could probably wait till September,
in order to get the best bets offering much more attractive designs, better and upgraded features and probably even early bird discounted offers! So keep checking!